The Wooden Knife
A very reasonable blog
In Razonable , we are dedicated to establishing emotional connections between brands and their consumers or strengthening existing ones. In our efforts to carry out this project the dedication it deserves, we sometimes fail to devote the necessary time to our own brand to communicate in the same way that we tell our clients they should.
The aim of this blog is to ensure that we can no longer say that the cobbler's children go barefoot.
Designing garbage
Someone once said that designing packaging is designing junk. This statement is absolutely true and not only that, but the more junk that design is, the more it means that it has succeeded.