The Wooden Knife
A very reasonable blog
In Razonable , we are dedicated to establishing emotional connections between brands and their consumers or strengthening existing ones. In our efforts to carry out this project the dedication it deserves, we sometimes fail to devote the necessary time to our own brand to communicate in the same way that we tell our clients they should.
The aim of this blog is to ensure that we can no longer say that the cobbler's children go barefoot.
Reviewable
When the development of a brand reaches its visual expression, we approach the dangerous zone where everyone has something to say.
Designing garbage
Someone once said that designing packaging is designing junk. This statement is absolutely true and not only that, but the more junk that design is, the more it means that it has succeeded.
The customer is not always right
The words client and supplier, when we talk about a branding project, tend to poison the process if we do not dispense with the backpack of connotations they usually carry.
Of fashions, manners and manners
The end of the year is a time for recapitulation of the past and for the oracles to explain what will happen in the next twelve months. Graphic design is not exempt from this annual liturgy.
Author's trademarks
There are municipalities that, when deciding to commission the construction of a bridge, have as a main criterion that the inhabitants of the locality take less time to travel the distance that separates them from the next town.
Size matters
"The logo is small, I want it bigger". This phrase has been heard countless times by those of us who dedicate ourselves in one way or another to the visual identity of brands.