Peache

There are companies that evolve much more than their brand is able to convey.

Peache began its journey in the industrial sector, growing project by project, always linked to the Pascual family and a very specific approach to management and execution.

Over the years, and especially since 2020, the company has expanded its scope, the types of projects it undertakes, and its positioning towards more residential developments, with more unique and complex buildings.

The question was inevitable: was its visual identity on par with the company it had become?

The redesign was not about changing a logo; it was about accompanying a transformation, and to do so we worked on three axes:

— Clarity and solidity in brand architecture.
— A coherent and recognizable visual system across all touchpoints.
— A graphic expression that conveyed management, rigor, and execution, but also contemporaneity and a certain link to Pascual's visual identity.

The result is a more structured, stronger identity that is more in line with the current moment. A brand that is ready to coexist on construction sites, billboards, stationery, in the digital environment, and in the corporate space itself, with the same consistency.

Because when a company evolves, its brand cannot be left behind; it must anticipate the next level.

Previous

Lily Blue
Next

Grassy