Clubö, a brand in the mobility sector, backed by a private equity fund
Problem
• A disjointed brand portfolio
• Lack of clarity in positioning
• Need to develop a clearer and more distinctive value proposition
Context
Brand development project for a mobility company backed by an investment fund, at a time of growth and strategic repositioning.
Observed impact
• Greater clarity in the business proposal
• Greater brand consistency across the entire portfolio
• A foundation for more scalable and consistent growth
Speech
• Definition of strategic positioning
• Brand storytelling
• Building an identity in line with the current situation
Project developed in collaboration with Balthazar (lead agency)
